Odd Cents is a personal finance resource dedicated to helping readers to manage their money effectively. The blog aims to offer actionable advice in the areas of retirement planning, credit cards, financial planning, insurance, creating emergency funds, spending less, investing in real estate and other assets, saving money on utilities and using efficient methods to save and grow money. The site reaches out to its readers on various social media platform with the intention of creating relationships with followers. Most of the content created encourages readers to work towards the debt free lifestyle and tells them how to make smarter choices with their money.